PALADI STUDIO × MO

Vietnamese historyin a new
form.

MO – Eminent Figures Vol.1 brings Vietnamese history closer through art toys: contemporary in form, Vietnamese in every detail.

EXPLORE COLLECTION SHOP PRODUCTS

MO · EMINENT FIGURES VOL.01

09 stories.09 ways to meet
history.

Each character opens a different window into Vietnamese history, translated into PALADI’s visual language.

VIEW CHARACTERS

PALADI STUDIO

Vietnamese culturein today’s
language.

At PALADI, every creation is more than a collectible or display piece. It is also a cultural story retold through contemporary visual language - approachable, engaging, and especially meaningful to younger generations.

ABOUT PALADI

PALADI STUDIO × MO

Open the boxand begin
the journey.

Each blind box is a way to encounter the story, character, and cultural details behind the collection.

SHOP PRODUCTS

0104

09VIETNAMESE FIGURES

08 + 01REGULAR + SECRET

09DRUM-PATTERN PUZZLE CARDS

ANOTHER WAY TO MEET HISTORY

Not just to look at.
Every character is a story.

PALADI retells history in a contemporary visual language. Each design begins with research, distils a defining story and turns the character’s spirit into pose, expression, costume and accessories.

So history is no longer a list of distant names, but something we can touch, admire and keep.

MO – EMINENT FIGURES VOL.1© PALADI STUDIO

MO CHARACTER

A Gen Z boy
searching for Vietnamese stories.

Although he lives in peacetime, MO remains curious about history and the sacrifices that helped shape the present. To him, eminent figures are not distant names in textbooks, but real people who dared to choose, act, and stand up for what they believed was right.

XI CHARACTER

Listening to heritage
with empathy.

XI expands the PALADI world with an emotional view of women in history and Vietnamese craft heritage, bridging traditional memory and life today.

THE FIRST COLLECTION

MO – Eminent Figures Vol.1

Eight regular characters and one secret figure, each carrying a story of wisdom, courage, compassion and duty to the country.

Single Blind Box

A surprise encounter with history

349.000 ₫

VIEW IN SHOP

Full set of 8

All 8 regular characters

3.040.000 ₫

VIEW IN SHOP

COLLECT · CONNECT · COMPLETE

Nine cards.
One bronze-drum pattern.

Each box includes a two-sided card: one side opens the character’s context, the other is a puzzle piece. Collect all nine and the Hoàng Hạ – Đông Sơn drum pattern appears.

09 STORIES

The people who made history

MO · VOL.01

Lý Thường Kiệt

Bản lĩnh giữ nước

Tuệ Tĩnh

Nam dược trị Nam nhân

Yết Kiêu

Dũng khí giữa dòng nước dữ

Nguyễn Bỉnh Khiêm

Trí tuệ nhìn thấu thời cuộc

Mạc Đĩnh Chi

Khí phách của người trí thức

Lương Thế Vinh

Tư duy khoa học sáng tạo

Chu Văn An

Khí tiết của người thầy

Nguyễn Trãi

Lấy nhân nghĩa để yên dân

Trần Quốc Tuấn

Điềm tĩnh giữ vững quốc thể

NHÂN VẬT BÍ ẨN

ABOUT PALADI STUDIO

Vietnamese culture,
retold in today’s language.

PALADI Studio is a Vietnamese creative studio focused on developing art toys and products inspired by Vietnam's history, culture, and people. At PALADI, every creation is more than a collectible or display piece. It is also a cultural story retold through contemporary visual language - approachable, engaging, and especially meaningful to younger generations.

CREATOR

Pham Trung Dung was born in 1998 and raised in Hanoi, a city rich in cultural and historical traditions. Having studied at Hanoi Architectural University, he seeks to combine visual thinking with his love of history and traditional values, retelling Vietnamese cultural stories through a creative, contemporary, and approachable language for younger generations.