PALADI STUDIO

Vietnamese culture,
retold in today’s language.

01 · STORY

Not copying the past.
PALADI finds a way to meet it again.

PALADI Studio is a Vietnamese creative studio focused on developing art toys and products inspired by Vietnam's history, culture, and people.

At PALADI, every creation is more than a collectible or display piece. It is also a cultural story retold through contemporary visual language - approachable, engaging, and especially meaningful to younger generations.

From historical research and character development to design, production, and the final experience, PALADI pays close attention to every detail. Together with partners who share our vision, we hope to bring Vietnamese culture closer to local communities and gradually introduce it to international audiences through a creative, modern, and distinctly Vietnamese perspective.

Culture is not only something to look back on. It can become part of life today.

02 · CREATOR

Phạm Trung Dũng

Pham Trung Dung was born in 1998 and raised in Hanoi, a city rich in cultural and historical traditions. Having studied at Hanoi Architectural University, he seeks to combine visual thinking with his love of history and traditional values, retelling Vietnamese cultural stories through a creative, contemporary, and approachable language for younger generations.

03 · HOW PALADI BUILDS A CHARACTER

From historical sources
to a form you can touch.

RESEARCH & DISCOVERY

We explore each figure, their historical context, and reliable references to build a solid foundation for every design.

DISTILLING THE STORY

We select a defining moment that captures the character, spirit, and legacy of each figure — turning a larger story into one meaningful scene.

SHAPING THE ART TOY

The story comes to life through pose, costume, expression, and accessories. Details are thoughtfully simplified and exaggerated to create an approachable form while preserving the figure’s distinctive character.

CRAFTING THE FINAL PIECE

From 3D design and molding to materials, colors, and surface finishing, every detail is refined so the story becomes something you can see, hold, and collect.

04 · PRESENCE / PRESS